The Jamie Oliver Group is the dynamic and diverse business that supports and delivers Jamie’s commercial and campaigning vision.
We have creative teams who work on Jamie’s award-winning books, TV and digital content; industry experts who develop Jamie’s range of kitchenware, food products and partnerships; a passionate restaurant team delivering amazing dining experiences for our international restaurants; plus the campaigns team who lead the way on Jamie’s ambitious goal to halve childhood obesity by 2030.
Every day is a bit different at the Jamie Oliver Group – we’re always keen to try new ideas, we love working together and with other people, and we have an ambitious plan to change the world for good, through food. We want to inspire individuals, businesses and governments to join us and make positive changes in the home, on the high street, at the workplace, in hospitals and in schools. We’re on a journey, but we’re trying to do the right thing.
The Digital Content Strategist is responsible for delivering an aligned content strategy for the Jamie Oliver Group (JOG) that creates a connected digital brand experience across all of our touchpoints, fit for purpose and growth. The job holder will focus on building and serving audiences for future e-commerce activation, without reliance on Jamie time to prove scale for the future. This role is fundamental to laying the foundation for the digital transformation ahead by delivering new ways of working and utilising our new digital content playbook.
With the audience at front of mind and an acquisition mindset, the Digital Content Strategist also works with our product and partnerships team to develop strategies and programs that deliver on joint brand and commercial goals across all channels and platforms.
WHAT YOU’RE HERE TO DO
Communicate, implement and oversee an aligned content strategy to create a connected digital Jamie Oliver (JO) brand experience across all of our touch-points- Work collaboratively across the brand experience team: digital, marketing & communications and creative in order to elevate Jamie Oliver brand and partner content across platforms.
- Help drive the full digital & social content team against the plan bringing together insights, creative, production to deliver integrated content programs.
- Unlock and fully utilise the power of .com, TikTok, Instagram, Facebook, YouTube and CRM, ensuring there is a clear strategic opportunity for each platform
- Use content to drive acquisitions through the full ecosystem of owned and earned channels, via our communication funnel (consider, buy, collect)
- Shift existing buyers and advocates into being engaged in new content channels such as email, TikTok and YouTube
- Lead the move of new audiences (particularly in the US) into followers of key social channels, drive new customers into the world of JO.com, ahead of commerce launch 2024
- Create audience first content plans, using topic research and audience questions to build affinity marketing, create or repurpose intention based content and solve problems in the moment
- Inspire more cohesive ways of working across departments to deliver our content strategy, including testing, learning and planning with more measured risks, agile processes and optimisation, while allowing for more responsive activities
- Ensure our product and partnerships are embedded into the digital experience, utilising partner budgets and partner channels
- Bring to life our new digital content playbook across owned and partner channels
- Set and measure content strategy KPIs, updating the senior leadership team on a regular basis
- Work closely with our Insights and Analytics Manager to evolve content strategy by; Understanding the current JO landscape, audience and CRM, relevant trends & search behaviours and input into and help manage a comprehensive brand performance dashboard.
- A friendly and supportive company culture in a creative office
- Hybrid working
- Competitive salary, bonus, pension, life insurance and medical cover
- Lots of training and development opportunities
- Great holiday allowance, plus half a day for christmas shopping
- Fabulous food perks including free breakfast at the office, subsidised lunches, foodie forums, cooking classes and the opportunity to test out Jamie’s new recipes!
- Social events, discounted gym membership, plus massage and nail appointments on site
This is a
permanent role covering maternity leave beginning ASAP. Please submit a Cover Letter and CV to be considered for the role.
At Jamie Oliver, we celebrate the fact that everyone is different and treat every colleague with dignity and respect. As a creative business we know that diverse teams help us deliver our best work. We love to see applications from groups who are currently underrepresented in the creative industries.